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Five-Star Frank is one of those chefs who cares deeply about every detail. His food is incredible. His restaurant is beautiful. His standards are impossibly high.
And he's absolutely paralyzed by online reviews.
One 3-star review on Google? He'll spend three hours crafting the perfect response at 11pm.
One negative Yelp comment? Ruins his whole week.
Meanwhile, his regular customers who love the place never leave reviews at all. So his online reputation is skewed toward the complainers while his actual fans stay silent.
According to BrightLocal's research, 87% of consumers read online reviews for local businesses, but only about 10% of happy customers actually leave them without being asked.
Frank's problem isn't the quality of his restaurant. It's that he has no system for managing his reputation.
YOUR ONE STRATEGY LAB THING TODAY: 'Reputation Is a System, Not a Hope'
Most restaurant owners treat online reviews like weather - something that just happens to them that they have no control over.
This is backwards. Your reputation should be proactive, not reactive. And it needs automation, not manual effort.
HERE'S HOW AUTOMATED REPUTATION MANAGEMENT WORKS:
- 24 hours after their visit: Automated text asking "How was your experience? Rate us 1-10"
- Happy customer (8-10 rating)? They get a direct link to leave a Google or Yelp review
- Unhappy customer (1-6 rating)? They're routed to a private feedback form so you can fix the issue before it goes public
- All reviews monitored in one dashboard
- Instant alerts for negative reviews so you can respond quickly
- Response templates ready to go (no more 11pm panic typing)
The result? You generate 3-5x more reviews from happy customers while intercepting unhappy ones before they blast you publicly.
WHAT'S POSSIBLE IN 90 DAYS:
- Go from 4-5 reviews per month to 20-30 reviews per month
- Increase your average rating by 0.3-0.7 stars
- Catch unhappy customers before they leave public reviews
- Stop spending your nights doom-scrolling Yelp
YOUR ACTION STEP: Check your Google reviews right now. When was the last one? If it's been more than 2 weeks, you don't have a reputation problem - you have a system problem.
Want the exact reputation system setup? We walk through it step-by-step inside the Strategy Lab community. Templates, automation workflows, everything you need. → lab.jlittrell.com
We got this,
Jason | The Strategy Lab
P.S. Your best customers aren't leaving reviews because you're not asking them systematically. Your worst customers ARE leaving reviews because angry people don't need to be asked.
P.P.S. This week's Strategy Lab Podcast breaks down reputation management automation. Subscribe wherever you listen to podcasts.
#strategylab #wegotthis
Jason Littrell is a seasoned cocktail maker, bar consultant, event producer, speaker, author, and brand marketing expert with over a decade of experience in the hospitality industry.
Jason offers a range of services including bar consultancy, cocktail menu development, staff training, event production and management, keynote speaking, educational workshops, and brand marketing strategies in NYC, 100% free of charge. For more details, please use the chat widget or contact form.
Absolutely. Jason specializes in bar consultancy, including design, menu creation, staff training, and operational efficiency, tailored to the unique needs of each client.
Jason speaks on a range of topics including cocktail culture and history, bar and hospitality industry trends, brand building, and customer engagement strategies.
Yes, Jason is the author of Bartender as a Business, and contributed to several publications in the field of cocktails and hospitality.
Jason combines his deep industry knowledge with innovative marketing techniques to create compelling brand narratives and engagement strategies that resonate with target audiences.
KMS is the business Jason owns that implements hospitality management systems for sales, marketing HR, and operations. This site is built with KMS, and if you call any of the phone numbers, fill out any of the forms, engage with the chat, you're engaging with KMS systems. For more info, check out kmsops.com
Jason's approach is rooted in a deep understanding of both the art and science of cocktail making, combined with a keen insight into current trends and customer preferences, making his consultancy highly effective and personalized.
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